In terms of sales/revenue, the D2C/Online Business sector is relatively insignificant. Despite the global revenue reaching 220 billion, online revenue only accounts for 9.5% (20.9 billion). The tea industry is a massive market worth over 200 billion dollars, and even major players such as Lipton do not offer the same high-quality teas as our deluxe tea brand and are focused on retail.
We aim to establish ourselves as the leading online D2C tea brand, operating in a market that is currently sluggish with only a few major players. Tea can be considered a luxury item, and our goal is to create a brand that reflects this by providing customers with a world-class experience. We want to establish our brand as one that is synonymous with exceptional customer service, unparalleled quality, and a commitment to sustainability. Our aim is to create a unique and memorable experience for our customers that will leave a lasting impression and ensure their continued loyalty to our brand.
Provide financial key values of your startup. The turnover of the current year is mandatory.
Values in EUR thousand (TEUR)